Short-term rental automobiles premium-class: temporary drive to permanent changes
Modern consumers are more often able to practice short-term rental of luxurious automobiles. According to the latest data, the market rental automobiles premium-class grew by 15% in the last five years, with every fifth renter considering the possibility purchase a similar model in the future. This tendency interests marketers and analysts of consumer behavior as reflection changes approaches to using premium products. For those, who want to experience luxury on wheels without long-term obligations, BMW car hire Perth offers the ideal solution.
Growing popularity short-term rental
Why is rental luxury so in demand?
- Possibility temporary ownership without significant financial costs;
- Advantages access to premium models, such as Ferrari, Porsche, and Maserati;
- Reduction risks related to long-term obligations.
Current assessment of industry rental luxurious automobiles shows that this practice became the main for 30% of young consumers, who strive to experience the latest technologies and the highest standards of comfort. Learn more about goods luxury.
Psychology temporary ownership premium-products
Psychology consumption plays a key role in understanding how short-term rental of luxurious automobiles changes the perception of brands. According to research, temporary ownership premium-product by 40% increases a sense of satisfaction and confidence in oneself. This is related to the fact that rental of such automobiles allows temporarily try on the status successful person, which, in turn, reflects theory social comparison Leon Festinger.
How does temporary ownership influence behavior?
- Increase self-esteem and strengthening status;
- Association oneself with higher standards social groups;
- Formation habit compared with more quality alternatives, which subsequently influence decision purchase.
According to the latest surveys, 62% of surveyed renters noted changes in their perception of personal status after rental.
Long-term changes in purchasing preferences
Experience temporary driving luxurious automobile renders significant influence on future decisions about purchase. Effect “anchor” increases the likelihood that in 70% of cases, first experience rental premium-automobile increases aspiration to buy similar in the future. Study influence short-term rental.
From short-term rental to permanent ownership
There are numerous examples showing how short-term rental influences on purchasing preferences:
- Companies Hertz and Avis noted that 25% of clients rented luxurious automobiles, within a year acquired similar models within;
- Marketing research shows that 40% of clients who used services for short-term rental increased loyalty to the brand after the first rental.
Effect “anticipation” plays here a critically important role: rental creates the desire to repeat positive experiences, which contributes to subsequent purchases.
Cases successful implementation practice rental
On the market exists a number of successful cases demonstrating the influence of rental: for example, implementation programs rental BMW increased their sale by 5%, and Mercedes’s similar strategy raised the level of association brand with the youth audience. Familiarize with successful cases rental.
Advantages for brands premium-class
- Increase client base through attraction new buyers;
- Formation loyalty on long-term basis;
- Strengthening positions on the market through the creation of a positive image and association with luxury.
In end implementation practice, short-term rental allows manufacturers, auto, and marketers to respond more effectively to the changing preferences of consumers.
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Modern consumers are more often able to practice short-term rental of luxurious automobiles. According to the latest data, the market rental automobiles premium-class grew by 15% in the last five years, with every fifth renter considering the possibility purchase a similar model in the future. This tendency interests marketers and analysts of consumer behavior as…